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Rosecrans Modern Set Record, Wasn't Profitable

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by Dave Fratello

908 Rosecrans Avenue, Manhattan Beach,

We've again seen a record price for a home on Rosecrans. 

Once again, it's at 908 Rosecrans (6br/7ba, 4112 sqft.). It has now closed for $4.000M. 

Not all that long ago, in December 2023, it had sold (new) for $3.900M. 

Plans change, and we're pretty sure we heard that no one had ever really lived there much after the purchase. 

While the sale price is higher than the acquisition price, the 2 years of ownership did not appear to be profitable, when considering holding costs and costs of sale. 

Not that the seller didn't try for a profit!

908 Rosecrans Avenue, Manhattan Beach,

908 Rosecrans Avenue, Manhattan Beach, The initial listing in June 2025 came out at $4.990M. (Which we noted in "Buyer Betting on Upside to Rosecrans Purchase.") 

That asking mirrored the original developers' target price. They launched at $4.995M in August 2023. 

Both sellers overshot the market by about a million bucks.

Here's how 908 Rosecrans stacks up against all of the prior high sales along Rosecrans in the Tree Section:

  • 908 Rosecrans (6br/7ba, 4112 sqft., 5964 sqft. lot) - $4.000M (Jan. 2026)
  • 908 Rosecrans (6br/7ba, 4112 sqft., 5964 sqft. lot) - $3.900M (Dec. 2023)
  • 716 Rosecrans (3br/2ba, 1500 sqft., 5162 sqft. lot) - $2.350M (Aug. 2022)
  • 508 Rosecrans (4br/3ba, 3013 sqft., 3005 sqft. lot) - $2.340M (Oct. 2020)
  • 940 Rosecrans (5br/4ba, 3239 sqft., 5975 sqft. lot) - $2.260M (May 2021)
  • 652 Rosecrans (6br/6ba, 4730 sqft., 7300 sqft. lot) - $2.200M (Sept. 2016)

908 Rosecrans basically has its own section of the record book.

None of the others ever got over $2.500M. (Most lots along Rosecrans are smaller, and resulting homes are smaller.)

The street was always an odd choice for spec development. At least now there's a little more guidance for any future builder as to what might be possible if they can find a large lot to build out.  

Recent Posts

Looking at or slightly above the $4M range? A few new options emerged this week, two in East Manhattan and one in the Tree Section. See those and some land-value listings in Martyrs and the Trees, and more in this week's post.

Please see our blog disclaimer.

Listings presented above are supplied via the MLS and are brokered by a variety of agents and firms, not Dave Fratello or Edge Real Estate Agency, unless so stated with the listing. Images and links to properties above lead to a full MLS display of information, including home details, lot size, all photos, and listing broker and agent information and contact information.

Based on information from California Regional Multiple Listing Service, Inc. as of March 14th, 2026 at 5:50am PDT. This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. Display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information and should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.