Seems That 'Wowza' Sells Houses

By Dave Fratello | December 13th, 2022

Is this a late-2022 coincidence, or a marketing trend?

1301 19th Street Manhattan Beach CAIn late October, a corner-lot remodeled cottage in East Manhattan Beach at 1301 19th hit the market.

(Listed by Susan Freeman of Compass.)

It's got 4 bedrooms, but only a little under 1360 sqft.

Still, the home is nicely redone, with some nice outdoor space, a mix of grassy yard and a side patio.

The listing broker decided to add some sizzle, starting out the description with:

"WOWZA! WOWZA!! Come one, come all to see this Manhattan Heights home... Tucked in the middle of this amazing neighborhood, come find a sweet deal!"

The all-caps screaming, the extra exclamation points, the very word "wowza" -- all were meant to grab jaded buyers by the shoulders and shake them. "This is different! This is cool!"

And maybe you saw that and thought something like, "dial it down, sister, it's a cute little house, not a Radiohead encore."

But you, you cynic, you'd have been wrong.

Because "WOWZA!" sold the house. (Or maybe it was the second WOWZA?)

In a stumbling October/November market, this listing came out at $1.849M and had a deal within two weeks.

It just closed for $1.799M.

Across town, over in the Tree Section, a group recently completed a high-end flipper remodel.

625 33rd Street Manhattan Beach CAThat's 625 33rd Street (4br/3ba, 2080 sqft.), just featured this weekend in our new listings roundup.

It was actually the only new listing to hit the Manhattan Beach market last week.

(Listed by Tony Barberi, Vista Sotheby’s International Realty.)

625 33rd Street Manhattan Beach CASo, they had a gorgeous, well-engineered total remodel to show off, and they kinda had the market to themselves.

But do you know how they decided to market it?

"WOWZA! Just when you thought there was no new inventory to buy we present a sweet treat of a home just in time for the Holidays!"

Yep, there was that sizzle again.

With a start price of $3.700M (and a wowza PPSF of $1,779/PSF), did they need an extra boost from marketing copy?

What we know is that the combination of factors worked.

They were under contract by Saturday.

(This at least merits a Luke Wilson "wow," perhaps a full "wowza.")

We searched around for other examples of "wowza" and real estate.

Turns out, a south Georgia real estate firm has already seen the future of real estate marketing.

WOWza Realty & Property Management is raking in Camden County, just north of the Jacksonville, Florida, metro area.

But what about California homes?

We've found that magical third example of an agent using "wowza" to sell a home recently. This solidifies the trend.

The home is 2250 Mountain Lane in Ramona, CA, just east of Poway. [Link to property goes offsite to our own SoCal Homes site.]

(Listed by Matt O'Brien of Homesmart Realty West.)

They missed a chance to sizzle up the actual listing description, going only with an all-caps AMAZING plus an all-caps WOW! (So close!)

But the video tour is titled, "WOWZA! Check out this Awesome Home!"

They just listed on Dec. 8, obviously aware of the hottest trend in real estate, using "WOWZA" to sell a house.

We give Mountain Lane another week on the market at most. At this point, multiple offers? Any bets?

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