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Super Sunday Opens, or Not?

open-house-football-field

Various holidays fall on weekends and even Sundays, sometimes triggering a question for real estate marketers:

Should we hold an open house on Sunday, even though xxxxx is happening?

Over time, we've observed something like this pattern for holiday Sundays:

Easter: Lower than usual number of opens

Father's Day: Oh yeah, hold it open

Mother's Day: 50-50, lots of listings won't do it, some advertise that you should bring mom

Super Bowl: Very few opens, some will time-shift earlier

There are lesser examples of holidays or regular events that fall on a Sunday, like, say Halloween, that might impact people's plans to be out and about, but that's much more rare.

We took a look at this coming weekend's opens, to see how agents who are trying to get homes sold are choosing to approach Sunday, with the Big Game's kickoff at 3:30pm.

Manhattan Beach

17 listings with open houses

17 Saturday opens

1 Sunday open @ regular times

8 Sunday opens with early times

See all Manhattan Beach open house listings

Hermosa Beach

8 listings with open houses

8 Saturday opens

0 Sunday opens @ regular times

2 Sunday opens with early times

See all Hermosa Beach open house listings

Redondo Beach

29 listings with open houses

29 Saturday opens

6 Sunday open @ regular times

13 Sunday opens with early times

See all Redondo Beach open house listings

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This is an unusually high proportion of Saturday opens (100% of those holding opens are open Saturday).

As you can see in Redondo and MB, almost half the listings with Sunday opens will try "early" times on Sunday.

For "early" Sunday, we see times like 1-3pm, 12-2pm, 11-1pm or -2pm, and one even posts a 10:00am-1:00pm slot.

(A 10am start really seems like "trying too hard to show your client you're doing everything possible," because that sure shapes up to be a ghost town open. Is there somewhere we can bet the over/under on attendance?)

Several "early" opens end at 3pm on Sunday, as if people are going to be roaming around on Super Sunday all afternoon, till suddenly they get an alert on their phone, "30 minutes to kickoff," after which their feet start spinning under them like in cartoons, and they suddenly dash off to home, Larry's house or the local watering hole to watch the spectacle of the nation's biggest ground acquisition competition.

For our own listing at 533 13th in MB, we're going with Saturday-only.

You might be disappointed to hear: No listing we've seen is literally hosting a Super Bowl party. Talk about a chance to show people the lifestyle they could have at a new house!

Well, sure, there could be issues. Maybe next year.


Please see our blog disclaimer.

Listings presented above are supplied via the MLS and are brokered by a variety of agents and firms, not Dave Fratello or Edge Real Estate Agency, unless so stated with the listing. Images and links to properties above lead to a full MLS display of information, including home details, lot size, all photos, and listing broker and agent information and contact information.

Based on information from California Regional Multiple Listing Service, Inc. as of November 30th, 2023 at 12:30am PST. This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. Display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information and should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.