About Edge Real Estate Agency
Edge is a boutique residential real estate firm located in Manhattan Beach, CA, focused on the whole South Bay area of Los Angeles.
Dave Fratello, Broker Associate, is the founder of Edge, which succeeded his Confidential Realty firm in March 2019 as Dave's principal business. (Confidential Realty still exists as a private service for discreet transactions and special cases, as needed.)
We are a small firm that puts a premium on communication and customer service. The principal agents at this time are Dave Fratello and Adam Wilson. We also have full-time professional staff to assist clients, additional staff to assist with marketing (including digital marketing) and the coordination of transactions.
Edge was proudly the first Southern California partner with the growing, national brokerage known as Side, Inc.
Most people outside the real estate industry don't know about Side, because the brokerage takes a low profile in favor of its independently operated offices and teams. Side chooses to ally with only the most professional teams, providing technology, marketing and other core services to help the teams operate more efficiently and to grow. Side has attracted $300 million in venture capital to expand its services, and is now operating in 17 states as of Summer 2022.
Manhattan Beach, South Bay Focus
We specialize in helping buyers find homes in Manhattan Beach and surrounding communities of the South Bay, including Redondo Beach, Hermosa Beach and the Palos Verdes area.
We have helped many buyers through the negotiation process on publicly marketed properties, and have also found off-market properties when what the buyers were looking for was not readily available.
For sellers, we provide data-focused information to help set a proper price and high-caliber marketing plans to help get properties sold.
Local broker Dave Fratello is well-known in the community for the insights he shares on his long-running website (this one!), Manhattan Beach Confidential.
Main Office in Manhattan Beach
The main office is located at:
509 N. Sepulveda Blvd. #202
Manhattan Beach, CA 90266
Phone: (310) 243-6299