Listing Language that Sings

Posted by Dave Fratello on Tuesday, August 7th, 2007 at 5:00am.

MBC has taken some potshots at goofy listing language from time to time, and we've held back even more.

Now it's only fair to praise some great copy. This from 337 16th St., a new Sand Section listing:
this delightful mediterranean home with panoramic ocean and hillside views, has been transformed... through an enchanting fusion of color, texture and animal magic, into a warm and fun-loving home environment that you must experience.
Doesn't that make you want to learn a lot more about this one?

MBC can offer basics: 4br/5ba (incl. partials), 4550 sq. ft., on a 2700 sq. ft. lot, super location, $4.1m. If you need more, you know what to do.

Obligatory market point: Down the street, on Highland, 234 16th, repped by the same agent, offers 450 sq. ft. more, in a significantly older house (25 y.o. vs. 10 y.o. here), for $450k more. Seems both the price and the copy are better higher up the street.
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