You want to sell, or maybe have to sell quickly to make something else happen.
So you want to get it done, but not leave money on the table.
Maybe try underpricing. They just did at 881 3rd St. in the Hill Section, and closed a sale in less than a month.
List price: $4.000M.
Sold price: $4.500M.
The tactic might sound scary.
How will you ever know how much money you could have made if you don't put a big, fat price tag on it?
So here's the question: Do you trust the market to work?
Experience seems to show that competition brings you to market level quickly.
We'll often counsel sellers that if we can get 2 or more bidders, we'll find the right price quickly. But that's the goal for pricing near market level.
Price way under market, and it's like……