Gimmickry Got Nothing - Now, A Sale

By Dave Fratello | February 20th, 2014

There's a long and often silly history behind the efforts to sell 2323 N. Herrin (3br/2ba, 2020 sq. ft.).

But what matters now is that this "Roth-built" 60s original fronting busy Marine Ave. has now actually closed a deal at $1.115M.

They have tried to sell this home in hot markets and cold markets dating back to 2006. Most recently, they tried and failed to sell in 2013 – which wasn't easy.

The sellers have asked as much as $1.350M and as little as the high 900s over that long span of time.

Twice in 2006, the MLS listing officially called the sale an "auction."

Once the listing was very clear that the property would sell to the highest bidder on a specific date – then, no deal. We also have records about a proposed auction at Herrin in Summer 2007.

Past listings have often suggested creative financing options and a general flexibility to make something happen. Still, nothing happened.

Maybe they were trying too hard, wishing too much.

Once they gave up, something happened.

No auction, no MLS, no games. A sale off-market.

Should have listened to Yoda all along.

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