You had better not bring out a challenged listing in December without a plan to get it sold right away.
What's that? You've got a 2003-built Mediterranean on Aviation Blvd. that you'd like to unload? Now?
There's only one strategy: Make it a screaming deal.
That's what we're inferring from the way 1774…
You had better not bring out a challenged listing in December without a plan to get it sold right away.
What's that? You've got a 2003-built Mediterranean on Aviation Blvd. that you'd like to unload? Now?
There's only one strategy: Make it a screaming deal.
That's what we're inferring from the way 1774 Gates (5br/5ba, 3620 sq. ft.) was presented to the market only last week.
They've got a deal already.
Maybe they got that deal so fast because they did not pretend that the home was worth a $2M-ish price.
Several of the East MB comps would mark it as somewhere between $1.850M-$2.100M. (Consider, for example, 1617 23rd [5br/5ba, 3635 sq. ft.], which sold right in the middle somewhere at $1.940M in late October.)
But none of the comps are in the ultra-high 1700s, bordering Aviation Blvd.
So they listed it lower. Much lower: $1.699M.
Inside, there was nothing to account for condition-wise. The original '03 home has the expected travertine and granite finishes, but has been fully refreshed with new carpet, paint and a complete cleaning. The house shows almost like new.
In our review Sunday, we said 1774 Gates "is a bit like yesterday's house at yesterday's prices."
We'll see how close to a "yesterday" price they wind up.
One thing's for sure, they didn't have to wait long to find out what the market would bear.
Please see our blog disclaimer.
Listings presented above are supplied via the MLS and are brokered by a variety of agents and firms, not Dave Fratello or Edge Real Estate Agency, unless so stated with the listing. Images and links to properties above lead to a full MLS display of information, including home details, lot size, all photos, and listing broker and agent information and contact information.
Based on information from California Regional Multiple Listing Service, Inc. as of March 24th, 2023 at 6:31pm PDT. This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. Display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information and should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.
