We've established pretty well by now that a common ploy of stale listings is to pull a bogus re-list and reset the DOM clock.
Earlier this week MBC discussed what appeared to be a unique case of a property address being changed at the same time as a bogus re-list was pushed through. (232 16th St., with a front door…
We've established pretty well by now that a common ploy of stale listings is to
pull a bogus re-list and reset the DOM clock.
Earlier this week MBC discussed what appeared to be a unique case of
a property address being changed at the same time as a bogus re-list was pushed through. (
232 16th St., with a front door facing Highland Ave., became
234 16th.).
Some thought the tactic strange, others outrageous. But some sellers, assisted by their agent, apparently thought it was
a brilliant move to change address while they were on the market.

That's how
3009 Highland Ave. became
232 30th Place this week. Same house, same agent,
new address and new MLS# starting July 11. (Old: S945313, New: S950705.)
It might be significant that the new construction (now in escrow) next door to "232 30th Place" had also changed its address from a Highland number to
233 30th St., but if that wasn't done before the listing went live, it's just a sidenote.
One reason this move didn't slip past us is that
we wrote about 3009 Highland before its identity crisis. At the time we lauded the sellers' non-greedy pricing, since they paid $1.225m in July '05 and were seeking a markup of just 12% – fairly little real cash once a sale closes. The new listing carries $1.369m as the start price, though 3009 Highland had been down a tad to $1.359m before that listing was canceled.
So that's two now.
How many make a trend?Intriguingly, the agent on "232 30th Place" is the same one hawking the new construction at the corner of 45th and Highland (most recently discussed
here).
At this time, that address is 4419 Highland Ave., but if it gets stuck...
Hello 220 45th St.!
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Based on information from California Regional Multiple Listing Service, Inc. as of March 26th, 2023 at 5:15am PDT. This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. Display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information and should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.