If there's truth in advertising, then one ad in this weekend's Beach Reporter entitles you to $1m off a Hill Section home.

The ad, for 407 Larsson, prominently features a gigantic markdown from $3.150m to $1.949m (in red, to boot).
Hey, that's a whopping $1.2m chop. Take notice!
But no, that'd be a typo. (Sue the free…
If there's truth in advertising, then one ad in this weekend's
Beach Reporter entitles you to $1m off a Hill Section home.

The ad, for
407 Larsson, prominently features a gigantic markdown from
$3.150m to
$1.949m (in red, to boot).
Hey, that's a whopping
$1.2m chop.
Take notice!But no, that'd be a typo. (Sue the free weekly!)

You can't get this 6br/6ba, 5000 sq. ft. home for $2m. The actual price is closer to $3m –
$2.949m.
(Click to enlarge the ad.)The listing is nearly 300 days old, with fairly little movement. The current version of the listing began in late April at $2.999m, with a cut to $2.949m in early May. Hardly worth the special treatment.
Well, there's this... With that cut, the sellers – for the first time – conceded they'd be losing money on the transaction. They paid
$2.980m for the home new in Nov. 2005.
But the current price is still a wish for limiting the losses, and wishing right now is not a great strategy.
We'll grant that this is a real nice house, but it's on Larsson in a glutted Hill Section market where the low $3m range could get you ocean views, even new construction. Larsson is a street you settle for. Today, you sell on these streets with impressive pricing. See, for instance:
1825 Oak (mentioned in "
Trees en Fuego?").
If the sellers succeed in unloading 407 Larsson, we'll bet this blooper of an ad actually had it half right.
Please see our blog disclaimer.
Listings presented above are supplied via the MLS and are brokered by a variety of agents and firms, not Dave Fratello or Edge Real Estate Agency, unless so stated with the listing. Images and links to properties above lead to a full MLS display of information, including home details, lot size, all photos, and listing broker and agent information and contact information.
Based on information from California Regional Multiple Listing Service, Inc. as of December 9th, 2023 at 4:00am PST. This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. Display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information and should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.