If (when?) you flip through this week's Beach Reporter, you'll catch a couple of notices to readers like this one.
The BR will not be running its "real estate editorial" this week.
Hunh. You mean, the BR normally runs "editorials" about RE? Like critical analyses? Opinions?
No, no, dontcha kid yourself. What the…
If
(when?) you flip through this week's
Beach Reporter, you'll catch a couple of notices to readers like this one.
The BR will not be running its "real estate editorial" this week.
Hunh. You mean, the BR normally runs "editorials" about RE? Like critical analyses? Opinions?
No, no, dontcha kid yourself. What the publisher means here is "copy" or, in lay terms, "articles." The BR normally publishes RE fluff and filler right near the start of the open-house listings and RE ads.
The typical package:
- a "real estate profile" (a soft-focus interview with a local RE professional),
- a market-conditions article written by Shorewood, and
- a list (with photos) of top-producing agents at a local RE brokerage.
Any BR readers disappointed by the failure of the paper to deliver this high-impact content this week are free to
cancel their subscriptions.Seriously, the "real estate profiles" require the BR to assign a staff reporter to conduct a
non-critical interview of a realtor, mortgage broker, etc. That means the paper is
spending money to promote its advertisers.Printing the market musings of a major RE player as news is a further compromise.
The "top producers" feature takes the BR
fully across the line that "news" papers normally observe between the business and editorial sides.
It's all good, though. Free-weeklies have different rules,
don't they? Do you imagine that the BR might print MBC's musings from time to time?
Nah, we didn't think so, either. And that's OK, because we don't advertise there.
Please see our blog disclaimer.
Listings presented above are supplied via the MLS and are brokered by a variety of agents and firms, not Dave Fratello or Edge Real Estate Agency, unless so stated with the listing. Images and links to properties above lead to a full MLS display of information, including home details, lot size, all photos, and listing broker and agent information and contact information.
Based on information from California Regional Multiple Listing Service, Inc. as of April 1st, 2023 at 3:15am PDT. This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. Display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information and should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.
