
We know listing language is ad copy.
We know buyers must beware.
But you can still insult your readers with hype and overstatement.
There's a new reduction on "232 30th Place" (not so long ago, 3009 Highland – before a mid-listing address change). It's down from $1.369m to $1.349m. To celebrate, the listing now…

We know listing language is ad copy.
We know buyers must beware.
But you can still insult your readers with hype and overstatement.
There's a new reduction on "
232 30th Place" (not so long ago,
3009 Highland –
before a mid-listing address change). It's down from $1.369m to $1.349m. To celebrate, the listing now screams:
JUST REDUCED!!! 20,000 smackers!!
Yes, but, it's really just 10,000, er, "smackers." Because as of July 10, the same home was listed at $1.359m. The price was bumped up to $1.369m when it was re-listed with the new address.
There's also this:
This the best deal going so make a move on this quick or it will be gone.
Today, the listing is almost 4 months old. (It began April 10.) Evidence suggests you don't have to move that quickly.
We have to go back to
our first post on this home. MBC noted that the owners paid $1.225m two years ago, but it had wildly appreciated in the prior years:
3009 Highland sold for $510k in Oct. 1999, then for $789k in July 2003. Precisely 2 years later (July 1 '03-July 1 '05), it went for $1.225m to the current owners.
It doesn't look like it will go for much more this time.
At $1.349m and 6% cost of sale, the sellers will barely profit ($<45k).
With each dollar below $1.349m, the owners are threated with a net loss. Does that sort of thing happen in the Sand Section?
Please see our blog disclaimer.
Listings presented above are supplied via the MLS and are brokered by a variety of agents and firms, not Dave Fratello or Edge Real Estate Agency, unless so stated with the listing. Images and links to properties above lead to a full MLS display of information, including home details, lot size, all photos, and listing broker and agent information and contact information.
Based on information from California Regional Multiple Listing Service, Inc. as of December 9th, 2023 at 11:45pm PST. This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. Display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information and should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.